A freight train carrying containers for export departs from Yinchuan, Ningxia Hui autonomous region, for Tianjin in March. YU JING/CHINA NEWS SERVICE

Every day, Yan Xinhua sees off dozens of containers to the port of Tianjin, some 1,200 km away, where the goods are directly shipped to overseas markets.

The goods are cleared by customs authorities in Yinchuan, the capital of Northwest China's Ningxia Hui autonomous region, and then loaded into containers entrusted to Yan's company by international shippers.

Located at the Yinchuan International Road and Rail Logistic Port on the outskirts of Yinchuan, Yan's company is benefitting from the recent export-oriented policy.

"I started this direct logistics service to export Ningxia products to overseas markets less than two years ago and now send 3,000 containers each year," said the 40-year-old chairman of a logistics company.

The export-oriented policy is greatly pushing forward the overseas trade of Ningxia, which imported and exported 21.4 billion yuan ($3 billion) worth of goods from January to October this year, a 57.6 percent year-on-year increase, according to official statistics.

According to statistics provided by Yinchuan Customs, among the exports, about 30 percent are those sold with bonded logistics and cross-border e-commerce.

Located at a geographical backwater, Ningxia has wasted no time in catching up with the wave of development in the e-commerce industry by setting up a comprehensive cross-border e-commerce pilot zone, including five cross-border e-commerce industrial parks and a bonded zone cross-border e-commerce incubation base.

With pro-export policies in customs clearance and taxes, e-commerce is playing a more important role in cross-border transactions, bringing more business opportunities.

"The bonded logistics system in Ningxia offers a 'one-stamp' clearance service with customs to send goods abroad through shipping and railway without any transit," said Yan.

The policy could help improve customs clearance efficiency, save half of the transport time and reduce 30 percent of transport costs, according to Yan.

Riding the cross-border e-commerce boom, the city currently has 475 enterprises engaging in the cross-border e-commerce business, which have registered over 40 brands in countries including the United States, Japan, and the Republic of Korea.

Their goods on sale range from furniture and auto parts to cosplay costumes, with the major markets in North and South America, Southeast Asia, the Middle East, and Europe.